Snap also outlined that with AR usage now an engrained habitual behaviour for younger audiences and its new advances in AR and its recent acquisition of 3D modeling company Vertebrae (which enables brands to create realistic 3D versions of their products for use in Snapchat and their own websites), there are more opportunities for brands to showcase their offerings and build product and purchase experiences into AR tools. There are also new analytics options on offer for Lens creators.Īccording to Snap’s data, there are now 100 million consumers shopping with AR. Creators will soon be able to make ‘Custom Landmarkers’ to transform local landmarks into AR attractions – by using a Lidar scanner to map any real-world place or object and create a 3D model to bring to Lens Studio.Ī new Lens Call-To-Action option offers monetization opportunities for creators and brands enabling then to embed links within a Lens making it easier to drive users to different web destinations such as shops. There are also advancements to the Landmarker Lens tools which enable creators to build on top of real-world objects. Snap is also looking to bring real-time data into Lenses with an API library to incorporate elements like weather information from AcccuWeather or cryptocurrency prices from FTX. New additions to Lens Studio include Real-World Physics which enables AR elements to appear and react more realistically to forces like gravity and collisions World Mesh AR mapping which lets creators use depth information and world geometry to create new AR experiences that are more realistic and a new Sounds library enabling creators to add clips of millions of songs from Snapchat’s licensed music library to their lenses. The company introduced new capabilities for its Lens Studio and new options for Lens developers, including advanced opportunities for brand connection via AR Display and new features for its next-generation AR Spectacles. detailed that there are now over 250,000 Lens Creators from over 200 countries that have produced more than 2.5 million lenses, which have collectively been viewed 3.5 trillion times by Snapchatters. Details and Implications:ĭuring Lens Fest 2021 Snap Inc. ![]() ![]() held its annual ‘Lens Fest’ AR showcase event, during which it debuted some creation tools to produce more sophisticated augmented reality experiences.
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